Crossmedia explains the transition from Broadcast to OTT on Panorama Audiovisual

Crossmedia, the digital division of Crosspoint and part of the ES Broadcast Group, conducts a detailed analysis of the industry’s status and digital transformation processes in the transition from the broadcast world to OTT.

It’s been almost four years since the launch of Crossmedia, the digital division of Crosspoint and now a part of the ES Broadcast Group, making it an opportune moment to analyze the evolution of the broadcast industry in the digital landscape. For this purpose, Víctor García, Managing Director of Crosspoint, and Jorge Frías, Head of Digital Media at Crossmedia, were interviewed by Panorama Audiovisual. The aim was to capture the current state of the sector and the significant challenges posed by the constant technological changes faced by their clients and partners.

Crossmedia, the ES Broadcast Group’s brand specifically developed for the digital business, has become a benchmark in OTT and streaming solutions for broadcasters and content producers in Spain. Crossmedia’s activities extend beyond distributing products from the brands it represents; it also focuses on deploying customized solutions through its in-house development team. In this comprehensive interview, all the details about the business’s evolution are laid out, showcasing its ability to provide cutting-edge technological solutions for new digital operators, whether they be broadcasters, producers, cultural venues, media outlets, or sports clubs.

The interview touches on various compelling topics such as the transition from broadcast to the OTT world, current trends and challenges in the digital platform market, FAST channels, or generative artificial intelligence. Additionally, it includes insightful figures, data, and references that contribute value to explaining the ongoing digital transformation across the entire media industry. The emphasis is placed on new content distribution methods and the shift from the concept of a viewer to that of a user.

You can read the full interview and explore all the details at the following link: https://www.panoramaaudiovisual.com/2023/11/15/crossmedia-la-confluencia-entre-el-broadcast-y-las-plataformas-ott/