Crossmedia is a partner of Konodrac, a company specialized in Big data solutions and audience and user analytics in the  market in Spain. Konodrac is an advanced software engineering, expert in Big Data, HbbTv, Addressable TV and Predictive Analytics technologies, with its own technological platform (Konogram) capable of offering artificial intelligence and machine learning solutions in the applications and analytical needs of media.

The fields of application of these technologies range from the generation of integral analytical panels, user tracking, recommendation engine, cross-platform identity registration; to synchronized and personalized advertising insertion dynamics.
Konodrac solutions and services, among which 360 Audience Measurement, User Tracker or Addressable TV products stand out, are used in the main televisions in Spain such as RTVE, A Punt, TV3 and Mediaset and Discovery Max, among others.